2010年6月9日星期三

Why TV Still Won’t Embrace the Web Quite Yet

What’s the future of TV? For the near future, it’s more TV.

So says TV producer Steve Levitan.

Levitan has made a bunch of money working on hit TV shows like “Just Shoot Me,” and he’s likely to make some more with ABC’s “Modern Family.” So it’s not a huge surprise to hear him make a case for the status quo.

But Levitan is also a self-professed nerd who loves technology and has tried hard to figure out how to incorporate it into his TV show. He has played around with Twitter and has created special clips for Web viewers. Problem is, he says, he can’t figure out how Internet eyeballs do him any good. And that includes the two million viewers he believes watch his show every week on Hulu.

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